Patrick Freudiger

After starting my career as a research assistant and consultant at the Institute for Marketing and Strategic Management at the University of Bern, I built up the strategy consulting firm Impact -massnahmenorientierte Unternehmensberatung AG together with partners and then the consulting firm Valion AG, which specializes in transformation projects. During this time, I managed more than 100 projects for various clients in Switzerland and abroad.

As CIO and member of the Group Executive Board of AMAG Automobil- und Motoren AG, I subjected my consulting concepts to a "reality check": AMAG Informatik was certified as the first "vision-led IT organization" in Switzerland in December 2016. In the same year, I received the award as "Swiss CIO of the Year".

In 2018, I founded the consulting firm Admomentum AG with a focus on making my experience as a consultant and CIO available to other CIOs in a sparring format.

Thanks to all this experience, I now know how decisive leadership behavior is for a leader's success. That is why I founded the coaching company freudiger.coach at the beginning of 2020. The aim of the coaching sessions is to improve the behavior of managers and teams and thus to act more successfully. In 2021, my book "The Phoenix Principle - Ways to New Motivation and Excellence in Leadership" was published.

  • Support and advice on the introduction of new technologies
  • Development of IT and digital strategies
  • Introduction of agile organizational models (SAFe)
  • Design and implementation of IT organizations (organizational anchoring of the "bi-modal" approach, use of agile forms of development, optimization of the interface between business and IT)
  • Transformation of IT application landscapes from on premises to the cloud (IaaS, PaaS, SaaS)
  • Establishment of IT service and target operating models
  • Maturity assessment of organizations in the context of digital transformation
  • Identifying the automation and digitalization potential of different business models

  • Founder and owner freudiger.coach
  • Founder and owner Admomentum AG
  • CIO and Member of the Group Executive Board of AMAG Automobil- und Motoren AG
  • Managing Director, Valion Management Holding
  • Senior Partner, Co-owner and Chairman of the Board, Valion AG
  • Founder and co-owner, Impact AG
  • Research Associate, Institute for Marketing and Strategic Corporate Management, University of Bern

  • Master of Science in Business Administration, University of Bern
  • Master of Science in Computer Science, University of Bern
  • Certified Executive Coach, Marshall Goldsmith Stakeholder Centered Coaching
  • Certified Practitioner of the Global Leadership Assessment, Marshall Goldsmith Stakeholder Centered Coaching
  • Certified Team Coach, Marshall Goldsmith Stakeholder Centered Coaching
  • Certified GLA Coach, Global Coach Group
  • Certified Global Team Coach, Global Coach Group
  • Certified Global Leadership Coach, Global Coach Group
  • Certified Board of Directors, ZfU International Business School

  • Healthcare
  • Insurance
  • Banking
  • Wholesale and retail trade
  • ICT
  • Logistics
  • Mobility/automobile/public transport
  • Administration
  • Food
  • Public administration
  • Telecommunications and insurance

  • Winner of the "Swiss CIO of the Year" award, 2016
  • Certification of AMAG Informatik as the first "vision-led IT organization", 2016
  • Awarded an ASCO award for the best business transformation project, 2013